Any digital marketing expert will tell you that in SEO, the most important part of your strategy is going to be your content. There may be many other factors influencing your overall but your content is by far the most influential, controlling the other factors with its optimization and strong writing.
Content quality is important for several reasons. It helps search engines understand what it is you’re writing about and where to rank it on SERPs, encourages engagement, which boosts your rankings even further, and attracts backlinks, which can help establish the authority of your site.
So how do you evaluate your rankings? How do you analyze and optimize your content’s quality to drive more traffic and revenue?
Well-written content is one of the most profitable drivers for businesses in the digital age. You have to make sure that it is well-written in the first place. If your content is missing the mark for relevant phrase ranking, you’re going to suffer from poor search performance.
Here are some of the most common SEO content issues.
So, you’ve identified some of the issues with your content, or at least that your content has issues. What now? Now, you start a comprehensive SEO content analysis. This means working in two distinct steps.
Here’s how to do that.
In this part of the analysis, you’re going to go through your content to look for issues:
You’ll also want to look for pages that have issues with their organic click-through rate (CTR), which can point you toward issues or let you know that your audience simply isn’t interested in some of the content.
Once you’ve assessed and addressed the issues in your existing content, you need to create a content strategy for future pieces that implement good SEO practices. Look at the current high-ranking pieces on your target SERPs and identify the patterns leading to their success:
Content analysis tools are specifically built to address SEO issues. A good program will show you accurate, up-to-date information about your site’s ranking and offer suggestions for future content creation strategies. Many rely on AI and algorithmic analysis to offer you as much information as possible to drive your content’s success.
If you are creating content that’s well-written, properly targeted, and attractive to readers, you’ll see your pages’ rankings soar.